Presented at The NAB Show, Programming Everywhere gathers industry leaders to talk about the evolving business of content creation and distribution, with a focus on new development, reinventing local and national news and extending media brands on streaming.
TV station group senior executives will join programming, news and marketing leaders, syndicated programming executives and streaming media and technology leaders to take on issues such as the changing economics of syndicated programming, the relationship between FAST channels and the evolution of broadcasting, transforming television news and strategies for creating a programming everywhere business.
Participants will also consider their No. 1 challenge: creating more content for a multimedia audience, and how technologies like artificial intelligence, the cloud and IP production platforms can free up creative talent while streamlining costs.
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Agenda
8-8:40 am
Networking Breakfast
8:40 – 8:50 am
Welcome
Michael Depp, Chief Content Officer, NewsCheckMedia
Byron Allen, Founder, Chairman and CEO, Allen Media Group
8:50 – 9:45 am
FAST Channels and the Evolution of Broadcasting
Local FAST channels offer new options for viewers and new opportunities for advertisers. They also offer opportunities to develop NextGen TV programming, as long as station groups are able to create enough content. How are programming leaders approaching the challenge of creating new shows and formats? How are marketers driving audiences and, importantly, how are technology providers coming up with solutions that streamline program production?
Speakers:
Scott Ehrlich, CIO, and Head of Corporate Strategy, Sinclair Broadcast Group
Shawn Makhijani, SVP, Business Development and Strategy, NBCUniversal Stations & NBC Spot On
Sarah Katt, SVP Programming, The Hill
Marian Pittman, EVP Content, Product & Innovation, Cox Media Group
Takashi Nakano, Senior Director of Business Development and Content Acquisitions, Samsung
Blair Harrison, CEO, Frequency
Adam Wiener, Founder, Continuous Media (moderator)
9:45 – 10 am
Fireside Chat: Hybrid Origination & Orchestration is the Path to the Cloud
Over the next decade, deploying a hybrid playout model will become the norm as media companies maintain an on-prem presence while moving to the cloud at a pace that makes sense for their business. Imagine Communications’ GM of Playout & Infrastructure Brendon Mills shares insights on the investment and implementation benefits of hybrid playout operations.
Speakers:
Brendon Mills, General Manager, Playout & Networking, Imagine Communications
10 – 10:45 am
The Future of Sports on Broadcast TV
Top sports media executives discuss one of the brightest spots in TV broadcasting – sports. The latest national TV rights deals will keep the networks and their affiliates in the big games for years to come. And with relentless cord-cutting undermining cable, local broadcasters hope to reclaim TV rights and once again become the homes of the home teams.
Speakers:
Brian Lawlor, President, Scripps Sports, The EW Scripps Company
Kerry Bubolz, President and CEO, Las Vegas Golden Knights
Ed Desser, Founder & President, Desser Sports Media, Inc. and Desser Media, Inc.
Lee H. Berke, President & CEO, LHB Sports, Entertainment & Media, Inc.
Dan Marshall, EVP, Global SaaS Sales, Amagi
Adam Wiener, Founder, Continuous Media (moderator)
10:45 – 11 am
Networking Break
11-11:45 am
Syndication’s Changing Business Model
Exclusivity, streaming rights and the quest for profitable programming are high on the list of challenges influencing the relationship between syndicated program producers/distributors and TV station groups. How are industry leaders working to resolve these issues and find new opportunities for successful shows?
Speakers:
Frank Cicha, EVP Programming, Fox Television Stations
Mort Marcus, Co-President, Debmar-Mercury
Dave Howitt, SVP of Programming, Sinclair Broadcast Group
Zack Hernandez, SVP & General Sales Manager, US Syndication Sales, Sony Pictures Television
Tom Zappala, SVP, Content and Programming, The EW Scripps Company
Paige Albiniak, Contributing Editor, TVNewsCheck (moderator)
11:45 am – 12:15 pm
In Conversation: Anthony Zuiker on Creating New Shows that Break the Mold
Acclaimed television writer, producer and author Anthony Zuiker joins NewsCheckMedia Chief Content Officer Michael Depp for a conversation on how broadcasters can address their desperate need for fresh programming. The CSI franchise creator, who is now working with Sinclair Broadcast Group to develop a slate of new shows, will explain how he’s helping the broadcaster produce talk and game shows, documentaries and local news content with fresh eyes.
Speakers:
Anthony Zuiker, Co-Founder, Publisher and Creative Director, Zuiker Press, Creator, CSI
Michael Depp, Chief Content Officer, TVNewsCheck (moderator)
12:15 – 1:15 pm
Networking Lunch
1:15 – 2:00 pm
Fresh Approaches to the News Franchise
Whether on streaming or in busy innovation labs, TV station groups are experimenting like never before with their most important genre: the local newscast. What are programming, news and marketing leaders learning from experimentation? Are sought-after younger audiences taking notice and tuning in?
Speakers:
Kate O’Brian, President, Scripps News
Ozzie Martinez, EVP of News, Original Programming and Standards, Telemundo Station Group, NBCUniversal Local
Jamie Grey, Managing Editor of Investigations, InvestigateTV, Gray Television
Chad Cross, VP, Content Development, CBS News and Stations
Rick Weiss, Director, SciLine
Michael Depp, Editor, TVNewsCheck (moderator)
2 – 2:15 pm
Fireside Chat: Bright Innovation is Key
Bright comedy is in his DNA. Technology and Innovation is his business. Byron Allen, Founder, Chairman & CEO of Allen Media Group and The Weather Channel, started in comedy and looks at the media industry from the point of view of an entertainer. Allen will showcase how The Weather Channel is leading climate news with unique, transformative and technology-driven programming. It engages a younger and wider audience and adapts easily to streaming, FAST and app-driven distribution. No more “it bleeds, it leads”… bright and positive innovation makes a healthier business.
Speakers:
Byron Allen, Founder, Chairman & CEO, Allen Media Group
Kathy Haley, Co-F0under & Publisher, TVNewsCheck (moderator)
2:15 – 3:00 pm
Rethinking Genres: Games, Talk, Travel and More
TV station groups are developing new approaches to game shows, talk, magazines, lifestyle and destination programming. How are content sharing, working with outside production companies and dedicated local production teams fueling new shows and channels? What new approaches are they creating for 2023-24?
Speakers:
Andrew Fitzgerald, SVP, Streaming Video Services, Hearst Television
Stephen Brown, EVP of Programming and Development, Fox First Run and Fox Television Stations
Erin Johnson, Executive Producer, Entertainment Tonight
Meredith McGinn, EVP of Diginets & Original Production, NBCUniversal Local
Michaela Pereira, Host, Michaela
Michael Depp, Editor, TVNewsCheck (moderator)
3 – 3:15 pm
Networking Break
Don’t miss the Stephen Arnold Music Guitar Giveaway
3:15 – 4 pm
Mining the Archives for New Shows
Unsolved crimes, regional history and culture offer big opportunities for new shows with a distinctly local bent. How are TV station groups and other program producers mining their archives to create compelling new shows? How are technologies designed to efficiently index and tag video archives keeping up with producers’ needs?
Speakers:
Ben Ramos, VP, Fox Archives, Field and Emerging Technology, Fox News
Nora Zimmett, President, News & Original Series, The Weather Channel
Sam Peterson, Chief Operating Officer, Bitcentral
Jon Accarrino, VP of Transformation & Strategic Initiatives, Capitol Broadcasting Company
Michael Depp, Editor, TVNewsCheck (moderator)
4 – 4:15 pm
Fireside Chat: How the AI Revolution is Enhancing Video Indexing & Search
Producers struggle to efficiently search video archives, often due to an overwhelming number of meaningless tags and false positives. AI-powered indexing is changing the game, and the latest advances in AI specifically designed for media make video indexing, search and discovery more intuitive, accurate and scalable than ever before.
Speakers:
Frederic Petitpont, Co-Founder & CTO, Newsbridge
Kathy Haley, Co-Founder & Publisher, TVNewsCheck
4:15 – 5 pm
Strategies for Building a Content Everywhere Business
How can station groups build a programming lineup everywhere, then brand it and promote it to consumers locally and around the world? How will they manage audience measurement and targeted advertising? How does syndicated programming fit in and how will that affect the syndicated programming contract? What role do digitals play in this strategy?
Speakers:
Steve Pruett, Executive Chair, Cox Media Group
Sean Compton, President, Networks, Nexstar Media
Adrianne Anderson, SVP of Content Development and Creative Services, ABC Owned Stations
Pat LaPlatney, Co-CEO and President, Gray Television
Brad Wall, CTO, LTN
5 – 7 pm
Cocktail Reception
Thank you to our sponsors